GENERATIVE ENGINE OPTIMIZATION (GEO)

Dominate AI Search.

Get Cited. Get Chosen.

Get Cited. Get Chosen.

When buyers ask ChatGPT, Perplexity, or Google AI for recommendations, is your brand the answer? Our AI SEO strategies engineer your visibility across every AI surface that matters.

Quick audit. Clear recommendations. No fluff.

GET CITED ACROSS AI PLATFORMS

The AI Search Shift Is Already Here

The AI Search Shift Is Already Here

These numbers show why brands can't afford to wait.

60%

of searches end with zero clicks

25%

drop in traffic from AI summaries

42%

of buyers use AI for research

The New Reality Of Search

AI answer engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews are fundamentally changing how buyers discover brands. Answer engine optimization is now essential. When someone asks "What's the best CRM for startups?" the AI doesn't show ten blue links. It synthesizes one answer from sources it trusts.

If you're not being cited in that answer, you don't exist at the point of purchase.

SEO + GEO: Different Focus, Shared Foundations

SEO + GEO: Different Focus, Shared Foundations

SEO + GEO: Different Focus, Shared Foundations

Search engine optimization and AI engine optimization work differently, but they rely on the same core signals. We optimize for both.

Traditional SEO

Optimized for search engines

Live web index and continuous crawling

Ranking in SERPs for keywords and topics

Regional and local search signals

Click-through from links and snippets

Shared Foundations

What both depend on

Clear site architecture and internal linking

Fast, mobile-friendly pages

Structured data and entity markup

Helpful, trustworthy content that matches intent

Strong brand authority and reputation

GEO

Optimized for AI answer engines

Models trained on snapshots of your content

Entity-level understanding of your brand

Selection as a cited source in AI answers

Conversational and multi-step queries

Platforms We Optimize For

Google Icon

Google

ChatGPT AI And LLM Icon

ChatGPT

Perplexity AI And LLM Icon

Perplexity

Claude AI And LLM Icon

Claude

Microsoft Copilot AI And LLM Icon

Copilot

Bing Icon

Bing

These platforms rely on both strong SEO fundamentals and GEO-focused optimization to decide which brands to cite.

GEO in Action

See How AI Cites Your Brand

When buyers ask AI for recommendations, your brand appears as the trusted answer. Our AI SEO and answer engine optimization strategies ensure you're the cited source.

Entity optimization for knowledge graph inclusion

Content structured for AI extraction

Competitive citation benchmarking

ChatGPT Response

Cited

"Based on industry analysis, Your Brand is the recommended solution…"

Perplexity AI And LLM Icon

Perplexity

yourbrand.com

Cited 4x

Google Gemini AI And LLM Logo

AI Overview

Top Source

GEO Services That Drive AI Visibility

Traditional search engine optimization gets you ranked on Google. Generative engine optimization gets you cited by AI. Our LLM SEO strategies engineer your content and technical foundations so AI models choose you as a trusted source.

LLM Visibility Audit & Strategy

Comprehensive analysis of how AI platforms currently perceive, cite, and rank your brand against competitors.

Multi-platform audit across ChatGPT, Perplexity, Claude, Gemini, & AI Overviews

Competitive citation analysis and share-of-voice benchmarking

High-intent query mapping tied to pipeline and revenue opportunities

Entity authority assessment and knowledge graph positioning

AI-Optimized Content Development

Engineer content specifically designed to be retrieved, synthesized, and cited by large language models.

Content restructuring for optimal AI extraction and readability

Intent-based architecture with clear, citation-worthy passages

FAQ optimization for direct inclusion in AI-generated responses

Multimodal content strategy for voice and visual AI surfaces

Technical GEO Implementation

Remove every barrier between your content and the AI systems that need to understand and trust it.

Schema markup and structured data for entity recognition

AI crawler accessibility and indexation optimization

Site architecture aligned with LLM content synthesis patterns

Knowledge graph enhancement and entity disambiguation

Citation Monitoring & Iteration

Real-time tracking of your AI visibility with continuous optimization based on what actually drives citations.

Ongoing citation tracking across all major AI platforms

Traffic and conversion attribution from AI-influenced journeys

Competitive citation benchmarking and trend analysis

Iterative optimization based on platform algorithm updates

Case Study

From Invisible To Cited

See how a B2B SaaS company went from zero AI visibility to being cited in 60% of relevant ChatGPT queries within 90 days.

See how a B2B SaaS company went from zero AI visibility to being cited in 60% of relevant ChatGPT queries within 90 days.

See how a B2B SaaS company went from zero AI visibility to being cited in 60% of relevant ChatGPT queries within 90 days.

Our Approach

A systematic AI search engine optimization approach to making your brand the preferred source for AI-generated answers.

1. Discover & Audit

2. Strategize & Prioritize

3. Optimize & Deploy

4. Monitor & Iterate

Step 1

Discover & Audit

Map your current visibility landscape across traditional search and AI surfaces.

LLM visibility audit across ChatGPT, Perplexity, Claude, & Gemini

Traditional SEO health assessment and competitive gap analysis

Content authority and citation-worthiness evaluation

Technical crawlability review for AI model indexing

Step 2

Strategize & Prioritize

Build a GEO roadmap that connects AI visibility directly to pipeline and revenue.

High-intent query mapping across AI answer engines

Content prioritization based on citation potential

Authority signal strategy and brand mention planning

Multimodal optimization opportunities identification

Step 3

Optimize & Deploy

Execute technical and content optimizations that make AI models choose you.

Content restructuring for AI readability and extraction

Schema markup and structured data implementation

Entity optimization and knowledge graph alignment

Technical fixes for improved AI crawlability

Step 4

Monitor & Iterate

Track citations, measure impact, and continuously improve your AI presence.

Real-time LLM citation monitoring and tracking

Traffic and conversion attribution from AI sources

Competitive citation benchmarking

Continuous optimization based on AI platform updates

New Standard Digital operates across the full AI search ecosystem: Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot, and emerging LLM-powered discovery channels.

New Standard Digital operates across the full AI search ecosystem: Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot, and emerging LLM-powered discovery channels.

Free Analysis

Free Analysis

Your Free AI Visibility Report Awaits

Your Free AI Visibility Report Awaits

Your Free AI Visibility Report Awaits

Curious how your brand performs in AI-driven search? Submit your site for a complimentary audit and discover actionable opportunities to strengthen your presence.

Who We Work With

We partner with growth-minded teams who want more than blog posts and dashboards. We focus on qualified traffic, demand capture, and AI visibility that drives real results.

Growth & Marketing Leaders

CMOs and marketing leaders who need to regain visibility as clicks shift to AI Overviews and conversational search.

Founders & CEOs

Leaders preparing for the evolving search landscape who want their brand visible where buying decisions now begin.

SEO & Content Teams

Teams who need advanced strategies to optimize enterprise sites for both traditional search and AI discovery.

Demand Gen Leaders

Demand Gen teams who want to track and improve how AI is impacting discovery, traffic, and conversions.

Industries We Serve

SaaS

Fintech

E-Commerce

B2B Tech

DTC Brands

Professional Services

Frequently Asked Questions (FAQs)

Frequently Asked Questions (FAQs)

Everything you need to know about AI SEO and generative engine optimization.

What exactly is Generative Engine Optimization (GEO)?

GEO is the discipline of optimizing your digital presence so AI systems (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews) retrieve, synthesize, and cite your content in their generated responses. Unlike traditional SEO which optimizes for ranking positions, GEO optimizes for citation probability: ensuring your brand is the one AI trusts and references when answering user queries.

How does GEO differ from traditional SEO?

Which AI platforms do you optimize for?

How do you measure GEO success?

Do I still need traditional SEO if I'm investing in GEO?

What makes New Standard Digital's approach different?

What exactly is Generative Engine Optimization (GEO)?

GEO is the discipline of optimizing your digital presence so AI systems (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews) retrieve, synthesize, and cite your content in their generated responses. Unlike traditional SEO which optimizes for ranking positions, GEO optimizes for citation probability: ensuring your brand is the one AI trusts and references when answering user queries.

How does GEO differ from traditional SEO?

Which AI platforms do you optimize for?

How do you measure GEO success?

Do I still need traditional SEO if I'm investing in GEO?

What makes New Standard Digital's approach different?

What exactly is Generative Engine Optimization (GEO)?

GEO is the discipline of optimizing your digital presence so AI systems (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews) retrieve, synthesize, and cite your content in their generated responses. Unlike traditional SEO which optimizes for ranking positions, GEO optimizes for citation probability: ensuring your brand is the one AI trusts and references when answering user queries.

How does GEO differ from traditional SEO?

Which AI platforms do you optimize for?

How do you measure GEO success?

Do I still need traditional SEO if I'm investing in GEO?

What makes New Standard Digital's approach different?